Safe Streets For Broward

PROJECT SNAPSHOT

Client: Safe Streets for Broward

Industry: Public Safety / Government

Year: 2024

Services Provided: Branding, Social Media

The Ask: Create a modern identity for Broward’s pedestrian/cyclist safety initiative.

The Outcome: Delivered polished visuals for public outreach and social campaigns.

THE CHALLENGE

• Needed balance of safety and community appeal.
• Lack of consistent communication materials.
• Social graphics required clarity and accessibility.

THE APPROACH

Discovery: Reviewed regional safety messaging.

Strategy: Developed clarity-first identity direction.

Design System: Built icons, palette, typography.

Execution: Produced templates for outreach and social channels.

THE SOLUTION

Visual placeholders: logo, social templates, outreach materials.

THE IMPACT

• Enhanced clarity in public messaging.
• More professional government presence.
• Improved consistency across departments.

PROJECT DATA

Timeline: 4 weeks

Tools: Illustrator, InDesign

Deliverables: Brand identity, social content suite