Greater Miami Expressway (GMX)
PROJECT SNAPSHOT
Client: Greater Miami Expressway (GMX)
Industry: Transportation / Government
Year: 2024
Services Provided: Website Redesign, Social Media Graphics
The Ask: Redesign an outdated website to be clearer and more accessible.
The Outcome: Delivered a polished, user-centered website with cohesive social graphics.
THE CHALLENGE
- Outdated navigation and structure.
- Complex toll/expressway information.
- Needed improved ADA accessibility.
THE APPROACH
Discovery: Audited existing site and user pathways.
Strategy: Rebuilt information architecture.
Design System: Updated palette and typography.
Execution: Delivered responsive layouts and social assets.
THE SOLUTION
Visual placeholders: homepage redesign, mobile layouts, social posts.
THE IMPACT
- Improved clarity of public information.
- Increased trust via modern UI.
- Streamlined posting workflow.
PROJECT DATA
Timeline: 6 weeks
Tools: WordPress, Illustrator, Figma
Deliverables: Redesign, social graphics package
