SFRTA TDP
PROJECT SNAPSHOT
Client: SFRTATDP
Industry: Transportation / Regional Planning / Government
Year: 2024
Services Provided: Branding, Website Design
The Ask: Create a cohesive brand identity and user-friendly website to support a regional transportation
planning initiative.
The Outcome: Delivered a polished brand system and clear, accessible website for public
communication and stakeholder engagement.
THE CHALLENGE
- No established brand identity.
- Public-facing materials lacked consistency.
- Website required simple communication of complex information.
- Needed a platform supportive of ongoing internal updates.
THE APPROACH
Discovery: Analyzed scope, audiences, and existing regional materials.
Strategy: Built a clear, trust-centered visual direction.
Design System: Logo, palette, typography, icons, visual motifs.
Execution: Developed responsive WordPress site with expandable architecture.
THE SOLUTION
Visual placeholders: identity board, logo variations, web mockups, mobile previews.
THE IMPACT
- Increased initiative credibility and visibility.
- Unified communication across agencies.
- Clearer information delivery for residents.
- Professional, scalable digital presence.
- Stakeholders empowered to maintain and update content internally.
PROJECT DATA
Timeline: 6–8 weeks
Tools: WordPress, Illustrator, Photoshop, Figma
Deliverables: Brand package, Website design + build, Template files, Admin training
